Past winner:  2020 Emerging Designer

Past winner: 2020 Emerging Designer

Ali Rauf of Birdskin won the Fashions on the Field Emerging Designer Award in 2020 with a bold pleated dress in violet, lilac and marigold. Inspired by couture history, his work blends timeless elegance with innovation, and has since been showcased on international runways and in museum collections.

VRC 25 August 2025

Tell us about your winning look. 
My winning design was a sculptural, pleated dress created in a trio of block colours: violet, lilac, and marigold. I was inspired to design the dress after visiting Speciality Pleaters in Williamstown, one of the oldest pleating facilities in Australia and the last remaining in the southern hemisphere, established in 1925. I wanted to evoke the same sense of couture history I felt that day by creating something timeless and familiar, while still maintaining a sense of innovation. 

How long did it take to create? 
Anyone familiar with my work would probably know I’m not generally one to hold back or play it safe. I went back and forth about entering this particular design, wondering if it would make enough of a statement to be well-received by the judges. Fortunately, they saw something in it. The experience actually taught me an important lesson in editing – something I’ve applied to my designs ever since. 

How long have you been involved with racing or FOTF? 
Very early in my fashion journey, it became a big dream of mine to be involved with Spring Racing fashion in some capacity, whether that was the Emerging Designer Award, the Millinery Award, or simply through a FOTF enthusiast styling themselves in one of my designs.

There’s nothing like racewear for a designer: it’s such a fun challenge to work within a traditional framework while still pushing limits and showcasing your unique aesthetic. 

Is millinery your profession or a passion project? 
Fashion and millinery design are my true passions. They allow me to express creativity in bold and personal ways. A big part of what I do is statement jewellery design, and I love the freedom to mix things up across all my creations. My background is in architecture, which continues to influence and inform my approach to design. 

Previous competition entry highlighting the designer’s fearless approach to colour, form, and innovation.

An exploration of form, balance, and fearless creativity.

A headpiece that captures the designer’s architectural background and passion for structure.

Has winning opened new doors? 
Being invited to judge the competition the following year was super exciting and a huge honour. I was also honoured to have my millinery work exhibited in the incredible new Nantong Hat Museum and included in their 101 Design Book project alongside some of the world’s greatest milliners. Beyond that, and a few other museum acquisitions, I’ve been fortunate to win or place in several other local and international design and millinery awards, and to showcase my work on runways. But most importantly, my focus remains on creating one-of-a-kind, artistic pieces, whether for celebrities, influencers, or fellow art lovers who appreciate unique design. 

What makes Flemington’s FOTF competition stand out? 
For me, it’s the tradition and the prestige. Fashions on the Field is more than just a fashion competition – it’s a cultural event. And Flemington Racecourse is such an iconic venue.

Racing brings together a completely different audience that appreciates fashion and admires the work of designers and milliners.

Even people who don’t usually follow fashion are drawn to the elegance and innovation on display. 

Has the win influenced your style? 
I’ve always tried to stay true to myself and my voice as a designer. If anything, winning gave me the confidence to embrace my aesthetic even more. I still appreciate that industry experts saw something special in my work. 

Have you designed anything for this year's competition? 
Since winning the Emerging Designer Award, I’ve focused most of my efforts on the Millinery Award, and I’ve really enjoyed the process. I’ve put a lot of time into a special piece for this year, and I’m just starting to visualise how it might all come together as a race day look. Let’s just say it’s going to be a bit wild! 

What’s your advice for new entrants? 
There is something you do that no one else can do quite the same. Find out what that is, and do your best to highlight it. Authenticity is everything. 

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