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Lillian Frank AM MBE Millinery Award

Congratulations to 2025 Lillian Frank AM MBE Millinery Award Winner

Fiona Cooper

Congratulations to Lillian Frank AM MBE Millinery Award Winning design: Fiona Cooper (centre) and to Anita Marshall (right) & Souri Sengdara (left)

Fiona Cooper and model, wearing winning design

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Hats transcend fashion at the racecourse.

The Lillian Frank AM MBE Millinery Award recognises Australia’s finest millinery designers who push boundaries and set new standards in headwear.

 

2025 Entries Revealed

Check out the amazing array of entries from this year's talented entrants. We look forward to welcoming selected entries on-course to be judged as part of this year's finals series.

Each entry was carefully assessed by a panel of esteemed industry professional judges —Rebecca Share, Jill Humphries, and Melissa Jackson — who selected a number of entrants to receive direct entry into the Preliminary Finals on Lexus Melbourne Cup Day.

View Jill Humphries

Jill Humphries

VICTORIA

View Irene Moore

Irene Moore

VICTORIA

View Anita Marshall

Anita Marshall

VICTORIA

View Louise Macdonald

Louise Macdonald

VICTORIA

View Souri Sengdara

Souri Sengdara

VICTORIA

View Stephanie Spencer

Stephanie Spencer

VICTORIA

View Andrea Cainero

Andrea Cainero

NEW SOUTH WALES

View Jo Peterson

Jo Peterson

VICTORIA

Hats Off to You: Submit your Millinery

  • The opportunity to design a piece to be housed in the 2026 Millinery Collective permanent collection housed at Royal Ascot ^
  • A days hospitality within the Royal Enclosure for 2 during Royal Ascot 2026.
  • A $15,000 Flight Centre Voucher
  • Experience the very best of Crown with a $4,000 Crown Gift Card including luxury hotel accommodation, indulgent spa treatment and iconic restaurants.
  • A TCL TV package including a 85” Premium QD-mini LED Google TV with Bang & Olufsen sound valued at $3,999
  • VRC Media coverage in external publications valued at $2,850
  • A dining package for 4 people in the Terrace restaurant over the 2026 Autumn Carnival at Flemington Racecourse valued at $2,000
  • A year’s supply of Schweppes valued at $500
  • $500 voucher

^ The winning milliner will secure a place within the 2026 Royal Ascot Millinery Collective. The milliner agrees to create a Royal Ascot design in response to a brief that Ascot will issue in November 2025. The final piece must be delivered to Ascot by 31st January 2026 to be included as part of the campaign shoot and launch event that will take place February 2026. This piece will become part of a permanent collection housed at Ascot Racecourse.

  • Experience the very best of Crown with a $3,500 Crown Gift Card including luxury hotel accommodation, indulgent spa treatment and iconic restaurants.
  • A TCL TV package including a 55” QD-Mini LED Google TV with Onkyo sound and a 5.1 Channel Dolby Atmos soundbar valued at $1,998
  • A year’s supply of Schweppes valued at $500
  • $500 voucher

  • Experience the very best of Crown with a $3,500 Crown Gift Card including luxury hotel accommodation, indulgent spa treatment and iconic restaurants.
  • A TCL TV package including a 55” UHD QLED Google TV and a 40” Full HD Android TV valued at $1,498
  • A year’s supply of Schweppes valued at $500
  • $500 voucher

Competition Terms & Conditions

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