Designed to sit correctly across key muscle groups, Equi-Ice provides even, sustained contact rather than uneven or short-lived cooling. The packs are easy to prepare – simply add ice and a small amount of water – and can be applied efficiently as part of post-exercise routines.
Practicality was essential. “The head collar, for example, is much more workable when horses are standing in stalls and can be applied as soon as they come off the track,” Simpson says. “Timing matters – it’s about supporting horses as early as possible after exertion and helping them settle.”
Feedback has been encouraging. “Vets, trainers, owners, strappers – the response has been that it’s been successful. Horses accept it well, and even if it’s simply helping them relax and recover, it’s doing what it’s meant to do.”
Simpson sees a generational shift as sports science becomes more embedded in racing. “The newer trainers are very receptive to this sort of thinking.” Even so, uptake varies. “I thought they’d snap it up in Hong Kong because of the climate,” he says, “but there’s still some scepticism.”
His manufacturing process has also evolved. After early work with overseas suppliers, Simpson now partners with Iron Horse and David Mangan, a former farrier. “We’re very aligned in what we’re trying to achieve,” he says. “David’s feedback, as someone who’s worked closely with horses, has been invaluable.”
At Flemington, Equi-Ice has been made available as part of broader cool-down routines, and Simpson is content simply knowing the horses are receiving the care.
"As long as the horses are getting the care and support they need,” he says, “that’s what matters.”