Crown moves into The Birdcage for the 2023 Melbourne Cup Carnival

13 August 2023 Written by VRC

Crown and the Victoria Racing Club have today announced that Crown will join the Birdcage Enclosure for the upcoming 2023 Melbourne Cup Carnival.

The highly anticipated move will see Crown bring its world-class hospitality trackside to Australia’s most prestigious precinct to host business leaders, media, sports stars, celebrities, corporate partners and Crown members throughout the Cup Carnival.

The announcement builds on Crown’s exclusive partnership with the VRC as the official hospitality services partner, bringing the very best of Crown’s culinary offering to Flemington. Over the past year, Crown has delivered 25 race days, and more than 100 non-race day events that have seen over 104,000 glasses of Mumm champagne, 64,000 chicken sandwiches and 41,000 oysters enjoyed.

Crown Melbourne CEO Mike Volkert said: “Crown has had a marquee presence at Flemington for many years, but we couldn’t be more excited to relocate to the heart of the Melbourne Cup Carnival in 2023 by joining the Birdcage Enclosure. 

“With entertainment part of our DNA, we look forward to creating an experience that brings together the very best of hospitality, entertainment, and racing under one roof. The Crown Birdcage Marquee will be the place to be this Cup Carnival – and we can’t wait to share what we’ve got planned very soon,” Mr Volkert said.

VRC CEO Steve Rosich said the club was looking forward to welcoming Crown Melbourne to the Birdcage Enclosure as part of an enhanced partnership.

“The VRC and Crown Melbourne are world leaders in creating exceptional experiences for customers, so it’s only natural Crown take up a place in the renowned Birdcage Enclosure at Flemington this Melbourne Cup Carnival.

“Birdcage Enclosure structures offer unparalleled levels of sophistication, theming, design, food, and entertainment, which have become a hallmark of the Melbourne Cup Carnival and I am sure Crown will create something special for guests.

“Their activation in the Birdcage Enclosure as our official hospitality services partner signifies an enhanced commitment to the VRC and Flemington, which will strengthen both brands and help further cement Melbourne as the home of racing, food and major events,” Mr Rosich said.

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