Marmont to bring a touch of California to the Birdcage Enclosure

Fresh off its launch in December, Marmont has fast become a must-visit destination, serving Melbournians and visitors a taste of LA. Now, it’s bringing that same West Coast energy trackside, offering all racegoers, including the public, a premium marquee destination in the heart of The Birdcage.

At the helm is international hospitality figure and renowned DJ Grant Smillie, whose signature style and global expertise will shape an unforgettable atmosphere.  

“The Melbourne Cup Carnival has always held a special place for me, personally. It’s one of my favourite events in my hometown,” Smillie said. 

“To have Marmont pop up this year in The Birdcage, surrounded by the iconic Flemington roses, is incredibly exciting. It gives patrons a chance to experience the glamour of what the Crown experience at the races is like, through the lens of Marmont.”  

Infused with its signature Californian-inspired vibe, Marmont will serve a curated menu of refined small plates and sophisticated beverages. Drawn from Marmont’s celebrated Crown menu, the bold flavours include prawn rolls, salmon ceviche tostadas, truffle fries, paired with a classic Marmont Paloma, other cocktail favourites and premium Australian wines. 

Perfectly positioned with direct access from The Birdcage Main Stage, Marmont will overlook the iconic Central Rose Garden, a brand-new location bursting with colour, fragrance, and the famous Flemington roses. 

Inside, guests can expect relaxed alfresco lounge spaces and a high-energy lineup of DJs and live musicians setting the rhythm between races.  

VRC Chief Executive Kylie Rogers said Marmont was a fresh and exciting addition to the Birdcage offering in 2025. 

“The Birdcage is one of the most sought-after destinations during Cup Week, and this year we’re raising the bar once again,” Rogers said. 

“Marmont is a standout addition with racegoers sure to embrace the vibrant social space with the perfect mix of entertainment, premium hospitality, and a touch of Californian cool.” 

“With Grant Smillie’s global hospitality expertise and luxury of Crown Melbourne, Marmont will be the go-to destination for those wanting to immerse themselves in the excitement of Cup Week.” 

For more information or to purchase a ticket, visit vrc.com.au.