"We’re proud to partner with the VRC to create a seamless way for fans to experience the Melbourne Cup Carnival. From luxury travel packages to unforgettable hospitality, we’re redefining the race day experience that speaks to passionate racing fans and the broader sporting and travel audience alike,” said Mr MacCallum.
“We are proud our extensive travel and hospitality experience continues to go from strength to strength across a number of high-profile sporting events across the globe and we’re delighted to broaden our offering to include the prestigious Melbourne Cup Carnival.”
For more information, visit: melbcuptravelexperiences.com
The 2025 Melbourne Cup Carnival begins with Victoria Derby Day on Saturday 1 November, followed by Lexus Melbourne Cup Day on Tuesday 4 November, Crown Oaks Day on Thursday 6 November and TAB Champions Day on Saturday 8 November.
About Sports Travel & Hospitality (STH)
STH connects fans with the heart of the action at the world’s biggest sporting events. With three decades of expertise and offices in the UK, United States of America, Australia, and New Zealand, STH delivers comprehensive hospitality and travel programmes, enhancing customer experience and driving growth for sports rights holders. Past projects include six Rugby World Cups, London 2012, Tokyo 2020, the Australian Open, and ICC tournaments.
Make the Memorable Unforgettable | STH Group
About Sodexo Live!
Sodexo Live! manages prestigious convention, cultural, and sporting venues and major events all over the world. With 40,000 employees and 500 sites, Sodexo Live! offers clients a range of bespoke catering, sales, and event management services, helping to transform the consumer experience into unforgettable memories. Sodexo Live! commits to unlocking customers’ full potential while favouring local communities. Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and the recent Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, Hard Rock Stadium, the Scottish National Gallery, and the Hollywood Bowl in Los Angeles.
Make the Most of Every Moment | Sodexo Live
About the Victoria Racing Club and Melbourne Cup Carnival
Since its establishment in 1864, the Victoria Racing Club (VRC) has been instrumental in the development of Australian and Victorian racing. The VRC is the world’s largest member-based racing club with more than 34,000 members. As custodians of Flemington Racecourse, the VRC leads a world-class racing and events precinct and hosts Australia’s pre-eminent sporting and cultural event, the Melbourne Cup Carnival. While a racing event at its core, the Carnival transcends traditional sporting events with its unique combination of sport, fashion, entertainment, hospitality and business. In 2024, the Melbourne Cup Carnival attracted more than 285,000 visitors and provided an uplift in national expenditure directly attributed to Cup Week of more than $1 billion.
