Improving visibility for bookmakers
Wilson confirmed that the VRC has been working closely with the Bookmakers’ Association to improve their visibility and access.
“We’ve been in ongoing discussions and have plans in place, though I can’t share full details just yet,” he said.
“We’re aware of their views on needing better access to both members and the public, ideally in higher-traffic areas.”
He added that changes are coming for this year’s Melbourne Cup Carnival.
“We’ve got plans to increase foot traffic in the public area where they’re currently located, so stay tuned for updates.”
Lexus Melbourne Cup prizemoney
When it comes to prizemoney, Wilson reiterated the VRC’s ambition to see the Lexus Melbourne Cup lifted to $10 million.
“We’ve made a submission to Racing Victoria as to what we think are the right prizemoney levels,” he said, while acknowledging the broader financial pressures facing the industry.
He also highlighted that the increasing value of gold has pushed the combined value of the trophies to nearly $1 million.
Securing quality Cup contenders
Asked whether the timing of certain qualifying races affects the quality of horses eligible for the Lexus Melbourne Cup, Wilson acknowledged the discussion but expressed confidence in the structure.
“With races like the Lexus Roy Higgins and the Lexus Andrew Ramsden, we believe this part of the calendar actually offers a strong advantage. You can win one of those races and know you’ve secured a spot in the Cup, giving owners and trainers time to plan their campaigns with certainty.”
He added: “Right now, in May, connections already know they have a runner in the Lexus Melbourne Cup. That shapes their thinking, their planning, and their preparation. It’s a unique aspect of our program.”
Wilson also noted the diversity of qualification pathways. “We have eight ballot-exempt races, including the Lexus Andrew Ramsden on Saturday, then we look offshore to races like the Belmont Gold Cup in the U.S..
After that, we build towards the local spring features – the Archer, the Bart Cummings, the Caulfield Cup, and the Cox Plate – creating quite a spread across the year.”
The club’s financial health and future growth
Wilson reiterated that the club’s finances are in good shape. He noted that while COVID-19 had a significant impact, new media and sponsorship deals secured, and membership at record highs for a third straight year, Wilson is positive.
“We expect to have record levels of revenue and profitability in the next couple of years,” he said.
“The increase in our profitability will all be put back into the club.”
Supporting senior members
The VRC has launched a new initiative to better support elderly members, following feedback from Members.
“We’ve introduced a booking system that allows senior members to reserve a table in advance, along with a valet-style service to assist them in getting to the Grandstand or their table,” Wilson said.
“It’s part of our broader commitment to meeting the diverse needs of our members.”
Future vision and the Flemington Precinct transformation
Wilson also hinted at the development of the VRC Masterplan, centred on enhancing public access and year-round activation of the Flemington precinct.
“We’re asking, how can we give access back to Flemington on a daily basis?” he said.
While some plans remain confidential, Wilson confirmed that a significant announcement is expected within six months.
He emphasised the Club’s long-term vision: “What we’re planning will be good for the community, for racing participants, and for the VRC – and we’re looking at it commercially, to ensure a return on our assets in partnership with others.” Wilson also addressed questions around land and development potential.
Of the 125 hectares at Flemington, the VRC owns seven – valued at $105 million in the club’s most recent annual report. “That land is part of our master planning,” he explained, noting that discussions with government have touched on accommodation and residential opportunities.
Unlike other clubs with large development parcels, the VRC is focused on alternative revenue drivers, including entertainment and activation of the Riverside Precinct.
“There’s a lot of exciting work underway, and we look forward to sharing it with our members first.”
