The VRC is committed to being the best possible industry and community member and partner we can be.

To that end, we engage with numerous equine welfare and community wellbeing initiatives, working actively with a range of charity and other not-for-profit partners in order to assist and support.

The Club supports these partners via donations, community partnerships, event/promotional support, and our annual Melbourne Cup Carnival Pin & Win promotion.

We work with charities that share our values, and that help us achieve our stated vision: “Flemington is a world leader in racing and event entertainment, guaranteeing an unrivalled experience.”

Our commitment to making positive contributions to the community and industry is achieved through our involvement with and work to constantly improve:

  • racing industry welfare
  • animal welfare
  • community health
  • local community

The full list of our charity partners and initiatives can be seen below.

Important information


This charter was established to uphold the Club’s corporate values and provide a visible framework for the assessment of applications made to the VRC.


  • To support charities that are aligned with the VRC’s corporate values.
  • To support causes in the local area.
  • To increase and diversify sources of fundraising.
  • To utilise existing VRC resources and events to provide promotional leverage to approved charities where appropriate.
  • To conduct all charitable activities effectively and efficiently so as to minimise expenses and maximise funds raised.
  • To obtain stakeholder support for the VRC’s charitable activities.
  • To utilise the iconic status of the Melbourne Cup - ‘the people’s race’ - as an envoy to assist in achieving positive social impacts.
  • To be ethical and responsible in our operations.

The VRC supports charitable organisations that can demonstrate alignment with our corporate values.

Levels of support Donations available Eligible recipients
Level 1 Tickets to be used for fundraising purposes - 2 x General Admission tickets for Mackinnon Stakes Day or Super Saturday

Local community (located within 5km of Flemington):

  • local schools
    local sporting clubs
  • not-for-profit organisations
  • Racing industry welfare
  • Animal welfare
Level 2 Pin & Win exclusive charity partnership

Appointed via tender process

All applications must be submitted by email on official letterhead to

Each application will be assessed on its individual merit.


The VRC is unable to support:

  • requests that are not in writing.
  • individuals or private enterprise.

Please note:

  • Support may be provided on a rotational basis. Year-on-year support may be declined to accommodate all requests.
  • Donation requests may not be processed during October and November due to peak activity and requests received via regular post may not receive a response.
  • Donation requests via email are preferred; all hard copy requests may not receive a response due to the number of requests received.

Applicants must read and understand the VRC Charity Charter.

All applications must submitted in writing on official letterhead to and adhere to the following requirements:

  • ABN to be clearly visible on the application (where applicable).
  • include a brief profile of the charity or organisation and its vision, mission and objectives.
  • include the date and format of the event to be held.
  • outline where the money raised would be spent.
  • do not include any materials other than those specifically requested.
  • sign and date the application.

Very Special Kids has been appointed as the Pin & Win charity partner for 2021. Please refer to our Pin & Win page for information on this year's campaign.

To express interest in future Pin & Win partnership opportunities with the Victoria Racing Club, please email