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Come join the Tour in '24

Applications to host this year’s Lexus Melbourne Cup Tour are now open.

Every year, communities across Australia welcome the Lexus Melbourne Cup on its journey bringing enormous pleasure to residents, businesses and groups who engage with the Australian cultural icon in the months and weeks leading up to The Race That Stops A Nation®.

Since 2003, the three-handled Cup has travelled locally and internationally, visiting more than 640 destinations and over 1 million kilometres – the equivalent of 25 times around the earth.


What would the Lexus Melbourne Cup Tour visit do for your community?

 With over 640 destinations visited to date, the Tour has demonstrated its power to unite communities and raise much-needed funds for local initiatives. It represents more than just a sporting event; it's a catalyst for positive change and collective celebration.

 As Sissy Hoskin from Go Nagambie, VIC shared, “the Tour raced into Nagambie spreading joy and excitement, uniting our community with a common goal of making the experience unforgettable. Through the Tour's visit, we witnessed firsthand how it brought our community together, enabling us to contribute towards our priority projects while celebrating The People's Cup.”

Community groups, sporting clubs, schools, businesses, charities, and hospitals are encouraged to submit their application to host a stage of the Lexus Melbourne Cup Tour in 2024 – and a chance to win $50,000 for a charity of their choice through the National Sweep.

 Applications close Wednesday 24 April.

APPLY NOW

For application tips and key dates view here. For Terms and Conditions view here.
For general enquiries about The Tour, please contact peoplescup@vrc.net.au

The National Sweep

The National Sweep

The Lexus Melbourne Cup Tour National Sweep is an important charity initiative, giving 24 rural and regional Cup Tour destinations across Australia the opportunity to be allocated a barrier for the 2024 Lexus Melbourne Cup.

Representatives from each of the 24 destinations will be flown to Melbourne to watch the Lexus Melbourne Cup live on track at Flemington and the town which draws the barrier of the winning horse will be presented with a cash prize of $50,000 to put towards a charity of their choice.

Enter to win $50,000 for your nominated charity

Enter to win $50,000 for your nominated charity

Complete the application below highlighting why you would like to host the 2024 Lexus Melbourne Cup Tour.

View and complete the 2024 Lexus Melbourne Cup Tour application form.

For application tips and key dates view here.

Selected Lexus Melbourne Cup Tour destination communities will be supported by the VRC to plan and host a range of memorable community events during the Cup’s visit.

What The People's Cup means to the community

All submissions have a story to tell – whether the community has been hit by adversity, has played a part in the Cup’s history, or has something or someone to celebrate.

Sally Cannon from Event Organising Committee, Apollo Bay reminisced, “The Cup Tour brought joy and excitement to everyone who attended our fundraising events, which culminated at The Redwoods, with a young girl so overcome with emotion while holding the Cup she burst into tears. This set us all off with tears flowing amongst the community leaders. It was an incredible experience.”

When visiting a host destination, The Cup Tour brings not only a stable of racing legends as Tour Ambassadors sharing their unforgettable Melbourne Cup moments, it also delivers prestige, economic benefits, community engagement and lasting memories, combining to create a huge sense of local excitement and wider awareness for the destination.


Read about last year's winner of the National Sweep

The Macedon community donate $50,000 to Living Legends

Congratulations to the 2023 Lexus Melbourne Cup Tour National Sweep winner, Macedon and their $50,000 richer nominated charity, Living Legends.
 
Macedon nominated Living Legends, home to many retired Melbourne Cup champions, as their charity of choice following the People’s Cup visit to the regional Victorian town in October.

Read more here.